TY - GEN
T1 - Leveraging Soft Power
T2 - International Conference on Business and Technology, ICBT 2023
AU - Tahat, Khalaf
AU - Mansoori, Ahmed
AU - Tahat, Dina Naser
AU - Habes, Mohammad
AU - Salloum, Said
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
PY - 2024
Y1 - 2024
N2 - This study examines Emirati soft power strategies based on Arabic online journalism by analyzing and categorizing posts and comments on the Facebook pages of Arabic newspapers. This study focuses on the Facebook pages of five Emirate journals, encompassing 60,619 posts and comments. Applying Arabic topic modeling, this study identifies prevalent themes and sheds light on how the United Arab Emirates (UAE) employs digital media to influence global perceptions. This analysis enriches the discourse on digital diplomacy by offering insights into modern diplomatic practices and the role of media in international relations. It underscores the synergy between Emirati soft power efforts and Arabic online journalism, contributing to the current understanding of contemporary diplomacy’s digital dynamics.
AB - This study examines Emirati soft power strategies based on Arabic online journalism by analyzing and categorizing posts and comments on the Facebook pages of Arabic newspapers. This study focuses on the Facebook pages of five Emirate journals, encompassing 60,619 posts and comments. Applying Arabic topic modeling, this study identifies prevalent themes and sheds light on how the United Arab Emirates (UAE) employs digital media to influence global perceptions. This analysis enriches the discourse on digital diplomacy by offering insights into modern diplomatic practices and the role of media in international relations. It underscores the synergy between Emirati soft power efforts and Arabic online journalism, contributing to the current understanding of contemporary diplomacy’s digital dynamics.
KW - Arabic Topic Modeling
KW - Digital Diplomacy
KW - Emirati Online Journalism
KW - Global Influence
KW - Soft Power
UR - http://www.scopus.com/inward/record.url?scp=85189558106&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85189558106&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-55911-2_2
DO - 10.1007/978-3-031-55911-2_2
M3 - Conference contribution
AN - SCOPUS:85189558106
SN - 9783031559105
T3 - Lecture Notes in Networks and Systems
SP - 13
EP - 20
BT - Technology and Business Model Innovation
A2 - Alareeni, Bahaaeddin
A2 - Hamdan, Allam
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 7 May 2023 through 9 May 2023
ER -