TY - BOOK
T1 - Managing customer trust, satisfaction, and loyalty through information communication technologies
AU - Eid, Riyad
N1 - Publisher Copyright:
© 2013 by IGI Global. All rights reserved.
PY - 2013/3/31
Y1 - 2013/3/31
N2 - Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
AB - Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
UR - http://www.scopus.com/inward/record.url?scp=84944616568&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84944616568&partnerID=8YFLogxK
U2 - 10.4018/978-1-4666-3631-6
DO - 10.4018/978-1-4666-3631-6
M3 - Book
AN - SCOPUS:84944616568
SN - 9781466636316
BT - Managing customer trust, satisfaction, and loyalty through information communication technologies
PB - IGI Global
ER -