Managing customer trust, satisfaction, and loyalty through information communication technologies

Riyad Eid

doi:10.4018/978-1-4666-3631-6

Managing customer trust, satisfaction, and loyalty through information communication technologies

Riyad Eid

Research output: Book/Report › Book

6 Citations (Scopus)

Abstract

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.

Original language	English
Publisher	IGI Global
Number of pages	405
ISBN (Electronic)	9781466636323
ISBN (Print)	9781466636316
DOIs	https://doi.org/10.4018/978-1-4666-3631-6
Publication status	Published - Mar 31 2013

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
Business, Management and Accounting(all)

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10.4018/978-1-4666-3631-6

Cite this

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AB - Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.

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ER -

Managing customer trust, satisfaction, and loyalty through information communication technologies

Abstract

ASJC Scopus subject areas

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