Managing customer trust, satisfaction, and loyalty through information communication technologies

    Research output: Book/ReportBook

    6 Citations (Scopus)

    Abstract

    Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.

    Original languageEnglish
    PublisherIGI Global
    Number of pages405
    ISBN (Electronic)9781466636323
    ISBN (Print)9781466636316
    DOIs
    Publication statusPublished - Mar 31 2013

    ASJC Scopus subject areas

    • Economics, Econometrics and Finance(all)
    • General Business,Management and Accounting

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