Muslim Tourist Perceived Value in the Hospitality and Tourism Industry

Riyad Eid, Hatem El-Gohary

Research output: Contribution to journalArticlepeer-review

123 Citations (Scopus)


Perceived value is a subjective and dynamic construct that varies among different customers and cultures. Although perceived customer value has been studied by many researchers, no research has been done into the measurement of Muslim Tourist Perceived Value (MTPV) where Muslim tourist evaluates both traditional and religious aspects of value. By means of a multidimensional procedure, the authors developed a scale of measurement of MTPV through 24 items grouped into six dimensions: quality, price, emotional, social, Islamic physical attributes, and Islamic nonphysical attributes. The importance of the proposed constructs was theoretically justified. Using a sample of 537 Muslim tourists, the constructs were tested and validated. The results supply tourism companies with a number of operative factors that may be essential if they are to remain competitive in the dynamic marketplace. This study is probably the first to provide an integrative perspective of MTPV constructs in the hospitality and tourism industry.

Original languageEnglish
Pages (from-to)774-787
Number of pages14
JournalJournal of Travel Research
Issue number6
Publication statusPublished - Nov 1 2015


  • Muslim
  • customer value
  • tourism and hospitality and scale development

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management


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