Organizational Legitimacy and Communication on Social Networking Sites: A Case Study of Sadagaat and the Hawadith Street Initiative in Sudan

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Non-governmental organizations (NGOs) play an integral role in building communities and shaping the public consciousness. Their success is contingent on transparent communication with stakeholders and a demonstration of how their values align with stakeholder expectations. In countries under authoritarian regimes, NGOs play a significant role in their communities, usually filling a void left by an absent state. Therefore, transparent communication between the NGO and stakeholders is integral to the success of these organizations in fulfilling their missions. The following case study analyzes the communication patterns of two Sudanese NGOs on Facebook using Lovejoy and Saxton’s (2012) “Information-Communication-Action” framework on NGO communication patterns on social networking sites.

Original languageEnglish
Title of host publicationGlobal Perspectives on NGO Communication for Social Change
PublisherTaylor and Francis
Pages145-159
Number of pages15
ISBN (Electronic)9781000474923
ISBN (Print)9781032037134
DOIs
Publication statusPublished - Jan 1 2021

ASJC Scopus subject areas

  • General Social Sciences

Fingerprint

Dive into the research topics of 'Organizational Legitimacy and Communication on Social Networking Sites: A Case Study of Sadagaat and the Hawadith Street Initiative in Sudan'. Together they form a unique fingerprint.

Cite this