Abstract
Based on questionnaire responses from a purposive sample of 400 Jordanian young viewers, this study attempts to examine reality perceptions of the events portrayals on Korean TV drama among them, and to explore how they relate to this drama such as realism perceptions, utility, and identity. The results revealed that viewers' gender has a significant impact on their intensity of Korean TV drama viewing, their perception of its reality and their attitudes towards it. Our findings also indicated that intensity of this drama viewing influences the attitudes towards it; however, there is no significant effect for this intensity on perceived reality rate of this drama.
| Original language | English |
|---|---|
| Pages (from-to) | 68-78 |
| Number of pages | 11 |
| Journal | Media Watch |
| Volume | 10 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - Jan 2019 |
| Externally published | Yes |
Keywords
- Agic window
- Identity
- Jordanian youth
- Korean TV drama
- Perceived reality
- Utility
ASJC Scopus subject areas
- Communication
- Language and Linguistics
- Linguistics and Language
- Literature and Literary Theory