Perception of young consumers on mobile phone applications in malaysia

The main objective of this research is to explore the perception of young consumers on mobile applications in Malaysia. The perception of consumers on M-Commerce applications seems to be positive, especially communication, emergency, entertainment, content delivery and transaction. However, there is a less preference on location factor. The correlations for most of mobile applications are correlated and it is significant either at 0.01 or 0.05. The third finding shows that emergency, entertainment, content delivery, transaction and location have a positive impact on M-commerce. Finally, there is a need for service providers carefully take the needs and considerations of various users into account to provide better services and attract them to M-Commerce because this study found that the overall research model can be considered as not a perfect-fit model.