TY - JOUR
T1 - PREDICTING INTERNET NON-USERS' ADOPTION INTENTION AND ADOPTION BEHAVIOR
T2 - A panel study of theory of planned behavior
AU - Peng, Tai Quan
AU - Zhu, Jonathan J.H.
AU - Tong, Jing Jing
AU - Jiang, Shu Jun
N1 - Funding Information:
The study has been funded by the Research Grants Council of Hong Kong SAR (CityU 1456/06H), City University of Hong Kong Strategic Research Grant (7001506 and 7001882) and City University of Hong Kong Centre for Communication Research, respectively. The work was conducted while Tai-Quan Peng, Jing-Jing Tong, and Shu-Jun Jiang were doctoral students at City University of Hong Kong.
PY - 2012/10
Y1 - 2012/10
N2 - A conceptual framework based on theory of planned behavior is developed to examine the impacts of social and psychological variables on Internet non-users' adoption intention and adoption behavior. A two-wave revolving panel design is adopted in the study based on the data collected from a longitudinal telephone survey conducted in Hong Kong. The study finds incongruence between individuals' attitude toward the Internet and adoption behavior and congruence between adoption intention and adoption behavior, which are, respectively, known as 'evaluative inconsistency' and 'literal consistency' in social psychology. Internet non-users' perceived popularity of the Internet is a significant predictor of their subsequent behavior, whose impact is mediated by adoption intention. Internet non-users' subsequent adoption behavior is only influenced by their perceived capacity to adopt the Internet (i.e. self-efficacy) and not influenced by external constraints (i.e. time availability and facilitating resources).
AB - A conceptual framework based on theory of planned behavior is developed to examine the impacts of social and psychological variables on Internet non-users' adoption intention and adoption behavior. A two-wave revolving panel design is adopted in the study based on the data collected from a longitudinal telephone survey conducted in Hong Kong. The study finds incongruence between individuals' attitude toward the Internet and adoption behavior and congruence between adoption intention and adoption behavior, which are, respectively, known as 'evaluative inconsistency' and 'literal consistency' in social psychology. Internet non-users' perceived popularity of the Internet is a significant predictor of their subsequent behavior, whose impact is mediated by adoption intention. Internet non-users' subsequent adoption behavior is only influenced by their perceived capacity to adopt the Internet (i.e. self-efficacy) and not influenced by external constraints (i.e. time availability and facilitating resources).
KW - Internet adoption
KW - Internet non-user
KW - panel design
KW - theory of planned behavior
UR - http://www.scopus.com/inward/record.url?scp=84866452991&partnerID=8YFLogxK
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U2 - 10.1080/1369118X.2011.614628
DO - 10.1080/1369118X.2011.614628
M3 - Article
AN - SCOPUS:84866452991
SN - 1369-118X
VL - 15
SP - 1236
EP - 1257
JO - Information Communication and Society
JF - Information Communication and Society
IS - 8
ER -