Public perceptions in urban China toward zoos and their animal welfare

It is necessary to understand people's attitudes toward zoos because zoos that are perceived positively may receive more visitors and thus have more opportunities to fulfill their mission to promote environmental education and global conservation. Unfortunately, research is limited, particularly from developing countries such as China. The present study surveyed Chinese people's perceptions of the roles of zoos, animal welfare initiatives, and the well-being of captive animals. The majority of respondents held favorable attitudes toward zoos and captive animals, although some concerns were expressed about animal well-being. Zoo visitors held more positive perceptions than the general public and students; this was explained on the basis of opportunities in the zoo to experience naturalistic exhibits and to learn about ongoing welfare initiatives.