Public relation practitioners, independency, and teamwork in the UAE organizations

Research output: Chapter in Book/Report/Conference proceedingChapter


This study includes topics related to social networking and teamwork in the United Arab Emirates organizations. The paper focuses on different concepts including the meaning of teamwork, formal and informal teamwork, and social teamwork challenges. Several key issues to be addressed are evaluating network communication in business, teamwork rewards, and scopes in the UAE business organizations. The research method utilized is a structural interview and focus group that includes 14 Public Relations practitioners in different public and private organizations. The researcher developed specific questions, such as: What are the challenges that face Public Relations practitioners when developing teamwork for social networking? Do leaders respect social network teams? Why? What are the advantages and disadvantages of social network teams? One of the research goals is to investigate PR employees and their adaptation of teamwork in local organizations, collaborations, and virtual and social networking. The study concludes with many behavioral and PR employees' thoughts, such as a preference of informal teamwork as it relates to the organizational environment. Consequently, if the managers offer motivation and job satisfaction, the teamwork will accrue.

Original languageEnglish
Title of host publicationHandbook of Research on Business Social Networking
Subtitle of host publicationOrganizational, Managerial, and Technological Dimensions
PublisherIGI Global
Number of pages17
ISBN (Print)9781613501689
Publication statusPublished - 2011

ASJC Scopus subject areas

  • General Business,Management and Accounting


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