Public relations and globalization: Building a case for cultural competency in public relations education

Pam Creedon, Mai Al-Khaja

Research output: Contribution to journalArticlepeer-review

15 Citations (Scopus)


Numerous studies of American news coverage of September 11, 2001, reported unsettling jingoistic and stereotyping tendencies in the stories. These findings are not surprising. Media critics have argued that news reflects "the interests of established political and economic elites" and is biased toward a "consensus of national values and ideology." This paper explores how public relations educators in the U.S. and U.A.E. could take the lead in developing courses that explore the evolution of American and Middle Eastern cultures. It will analyze how adding cultural competency to the list of skills and competencies required in our educational programs presents an opportunity to educate a generation that will accept difference and value a global culture separate from national identity.

Original languageEnglish
Pages (from-to)344-354
Number of pages11
JournalPublic Relations Review
Issue number3
Publication statusPublished - Sept 2005


  • Accreditation standards
  • Arabs
  • Blue eyes/Brown eyes
  • Code of Athens
  • Code of Venice
  • Columbia University
  • Comparative journalism
  • Crusades
  • Cultural understanding
  • De-westernizing
  • Dove Counter Intelligence Test
  • Elliott Discrimination Inventory
  • Globalization
  • Gulf Wars
  • IABC
  • IPRA
  • Iran
  • Iraq
  • Jane Elliott
  • Muslims
  • Nationalism
  • Non-western
  • PRSA Code of Ethics
  • Persian Gulf
  • Turkey
  • United Arab Emirates
  • Zayed University

ASJC Scopus subject areas

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing


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