Pull-Extrinsic and Push-Intrinsic Motivations Effect on Destination Image Formation: The Moderate Effect of Tourists' Experiences

Ahmed Hamdy, Jian Zhang, Riyad Eid

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

To date, very little attention has been paid to the antecedents of the image of the destination in a non-western context. This study employed the pull-extrinsic and push-intrinsic motivations theory to examine tourists' experiences as a potential moderating factor in the indirect relationship between extrinsic motives associated with the destination on one hand and tourists' intrinsic motives and the destination image on the other. Using Smart PLS and PROCESS macro, the analysis of data obtained from 613 tourists of different nationalities revealed that second-order extrinsic motives associated with the destination directly impact tourists' intrinsic motivations and the destination image. The findings also show that tourists' experiences decrease the direct link between extrinsic motives and the destination image for first-time visitors compared to repeat visitors. In contrast, it increases the direct link between tourists' intrinsic motives and the destination image for repeated visitors compared to first-time visitors. The study's results have important implications for destination marketing managers from a practical standpoint.

Original languageEnglish
Title of host publicationDigitalization and Management Innovation - Proceedings of DMI 2022
EditorsAntonio J. Tallon-Ballesteros, Paola Santana-Morales
PublisherIOS Press BV
Pages250-257
Number of pages8
ISBN (Electronic)9781643683782
DOIs
Publication statusPublished - Feb 6 2023
Event1st International Conference on Digitalization and Management Innovation, DMI 2022 - Beijing, China
Duration: Nov 26 2022 → …

Publication series

NameFrontiers in Artificial Intelligence and Applications
Volume367
ISSN (Print)0922-6389
ISSN (Electronic)1879-8314

Conference

Conference1st International Conference on Digitalization and Management Innovation, DMI 2022
Country/TerritoryChina
CityBeijing
Period11/26/22 → …

Keywords

  • Destination image
  • Extrinsic motives
  • Tourists' experiences
  • Tourists' intrinsic motives

ASJC Scopus subject areas

  • Artificial Intelligence

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