Skip to main navigation Skip to search Skip to main content

Rural families food intake behaviour in relation to livelihood diversification, income differences and family size

  • Shamsheer ul Haq
  • , Ismet Boz
  • , Pomi Shahbaz
  • , Muhammad Ramiz Murtaza

Research output: Contribution to journalArticlepeer-review

Abstract

The livelihood diversification significantly contributes to the family income having effect on food varieties' consumption in rural families of different sizes. This study investigated the food intake differences among rural families considering different income levels and family sizes. Moreover, barriers faced by the rural families to increase the consumption of food varieties were also analysed. A total of 200 rural families were selected through multistage purposive and random sampling techniques in the Punjab province of Pakistan and were directly interviewed and categorized first into low and high livelihood diversified families. The food groups were derived by assigning individual food to conventional food group taxonomies, and two-way ANOVA (4 (income groups) × 3 (family size groups) was separately conducted for low and high livelihood diversified families. The income instability, prices of food items, market distance and storage were perceived as barriers for increasing food consumption. The high livelihood diversified families significantly and regularly consumed more food items than low diversified families. The rural households both in low and high livelihood diversified family categories having low income and high family size consumed less expensive food items. The regular consumption of fruits, bakery products, and livestock and dairy items was greatly associated with high income and small family size. One of the most remarkable findings of the multivariate multiple regression model was the households belonging to the lowest income group were significantly lowering the consumption of livestock and dairy food items as the family size increased from small to large family size. The interaction effect was highly associated with per capita income because the consumption of food items increased with the rise in income irrespective of the family size. However, family size groups showed different patterns of food intakes with different income levels. Government agencies should assist rural households to diversify their income portfolios for better nutrition.

Original languageEnglish
Pages (from-to)481-498
Number of pages18
JournalInternational Journal of Consumer Studies
Volume44
Issue number5
DOIs
Publication statusPublished - Sept 1 2020
Externally publishedYes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being

Keywords

  • consumption barriers
  • family size
  • food consumption
  • livelihood diversification
  • per capita income
  • rural families

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Public Health, Environmental and Occupational Health
  • Marketing

Fingerprint

Dive into the research topics of 'Rural families food intake behaviour in relation to livelihood diversification, income differences and family size'. Together they form a unique fingerprint.

Cite this