Abstract
The purpose of this paper is to illustrate how a decision support system (DSS) incorporating simulation modeling can aid decision makers in selecting an organizational strategy that will enhance the company's competitive advantage. The application consists of a simulation model incorporated as part of the Model Base of the DSS of a carpet manufacturing firm. The model replicates the marketing, manufacturing, and distribution system of the firm which produces custom designed carpets allowing management to develop appropriate strategic plans for competitive advantage.
| Original language | English |
|---|---|
| Pages (from-to) | 55-59 |
| Number of pages | 5 |
| Journal | Simulation Series |
| Volume | 21 |
| Issue number | 4 |
| Publication status | Published - Jan 1 1990 |
| Event | Proceedings of the SCS Multiconference on Simulation in Business and Management - San Diego, CA, USA Duration: Jan 17 1990 → Jan 19 1990 |
ASJC Scopus subject areas
- Engineering(all)