Social desirability bias in software piracy research

Most behavioural aspects of software piracy research are a subset of ethical research. Measures of ethical behaviour in research may be subject to biases in response to the social desirability of behaviours. Few studies in the area of software piracy have explicitly addressed this issue. Literature on social desirability bias (SDB) reports on three ways to address response bias: approaches to reduce bias, approaches to detect bias, and approaches to correct bias. In the current article, the published methods to reduce, detect, and, correct bias are reviewed. Then, the extent of SDB that may be present in the published software piracy literature is subjectively assessed. A study is proposed in which piracy behaviours involving real money are compared to the intent to pirate in paper-based scenarios, under equivalent conditions. The comparison is argued to be useful in compensating for SDB in future research.