Social exchange in buyer-supplier relationships and innovation speed: the mediating and moderating role of information sharing and knowledge channels

Divesh Ojha, Mumin Dayan, Beth Struckell, Amandeep Dhir, Terrence Pohlen

Research output: Contribution to journalArticlepeer-review

9 Citations (Scopus)

Abstract

Purpose: This study recognizes service as the majority contributor to global and US gross domestic product and the importance of innovation speed to service innovation. Generating innovative products and services at a faster rate generates advantages for business-to-business (B2B) service organizations in keeping up with and moving ahead of rivals. This study aims to introduce the concept of capacity for social exchange (CSE) in buyer–supplier relationships, which reflects the degree to which individuals possess competencies that enable the exchange of information, and this study also explores how CSE affects knowledge sharing and innovation speed within a supply chain organization. Design/methodology/approach: The sampling frame of this research consisted of service businesses in the USA. The data were collected through Zoomerang, an online survey research firm where the B2B panel of Zoomerang formed the sampling frame. The data was collected from 264 B2B service sector executives. Findings: The key findings are as follows: CSE facilitates knowledge sharing; knowledge sharing is positively related to innovation speed; and the relationship between CSE and innovation speed is fully mediated by knowledge sharing. Additional analysis reveals that knowledge channels which are designed as boundary-spanning strategies used to transfer and create knowledge between business units, directly increase – and positively moderate – the relationship between CSE and innovation speed. Originality/value: This study addresses the gap in literature focused on micro-level influencers on innovation. This study sets out by presenting the concept of CSE, and this study addresses limitations in prior work by examining the research questions.

Original languageEnglish
Pages (from-to)1509-1533
Number of pages25
JournalJournal of Knowledge Management
Volume27
Issue number6
DOIs
Publication statusPublished - Jun 29 2023
Externally publishedYes

Keywords

  • Capacity for social exchange
  • Innovation speed
  • Knowledge channels
  • Knowledge sharing

ASJC Scopus subject areas

  • Strategy and Management
  • Management of Technology and Innovation

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