Social media economy and newsroom convergence in Egyptian Media: The Case of Al-Ahram

In Egypt, for the past 20 years, several news organizations began to diffuse ICT resources in the news-making processes to attract a larger audience. Soon, the utilization of new technologies has altered the traditional newsgathering and production formats changing the nature of journalism practices and routines. The success of newsrooms, especially in post-Egyptian revolution era is measured in their ability to adopt, integrate, and utilize ICTs in all processes of production to satisfy their readers. This study focuses on the diffusion and implementation of social media in Al Ahram newsroom. Further, the study examines if/and to what extent and in what ways did Al Ahram newsroom incorporate ICTs in their daily routine.