Social media engagement and crowdfunding performance: The moderating role of product type and entrepreneurs' characteristics

Keyphrases

• Product Type 100%
• Moderating Role 100%
• Twitter 100%
• Entrepreneurial Characteristics 100%
• Crowdfunding Performance 100%
• Social Media Engagement 100%
• Entrepreneurs 60%
• Facebook 60%
• Facebook Engagement 60%
• Funding Performance 40%
• Crowdfunding Campaign 40%
• Hardware Product 40%
• Project Type 20%
• Social Capital 20%
• Crowdfunding 20%
• Product Characteristics 20%
• Potential Investors 20%
• Role of Social Media 20%
• Crowdfunding Platforms 20%
• Social Media Strategy 20%
• Internal Social Capital 20%
• Reward-based Crowdfunding 20%
• Pre-launch 20%
• Persuasiveness 20%
• Software Characteristics 20%
• Engagement Theory 20%
• Experienced Entrepreneurs 20%
• Gender Capital 20%

Economics, Econometrics and Finance

• Reward-Based Crowdfunding 20%