Social media engagement and crowdfunding performance: The moderating role of product type and entrepreneurs' characteristics

Social Sciences

• entrepreneur 81%
• facebook 80%
• twitter 71%
• social media 68%
• funding 59%
• hardware 43%
• performance 39%
• campaign 31%
• social capital 25%
• broadcasting 15%
• investor 14%
• reward 12%
• software 9%
• commitment 9%
• gender 7%
• literature 5%
• experience 4%

Business & Economics

• Crowdfunding 100%
• Social Media 71%
• Facebook 65%
• Entrepreneurs 60%
• Funding 50%
• Twitter 47%
• Performance 32%
• Hardware 25%
• Social Capital 21%
• Media Strategy 11%
• Project Type 11%
• Investors 10%
• Product Characteristics 9%
• Broadcasting 9%
• Reward 8%
• Software 5%

Engineering & Materials Science

• Computer hardware 50%
• Broadcasting 29%