Supporting social interaction in virtual communities: Role of social presence

Kathy Ning Shen, Mohamed Khalifa, Angela Yan Yu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Citations (Scopus)

Abstract

To support social interactions characterizing most activities in virtual communities, system design needs to go beyond functional and user-friendliness requirements to incorporate the demands for supporting social environments and activities. Social presence, as a subjective nature of communication media, reflects the perception of social actors as well as social settings and has been regarded as one of the major design principles for virtual communities. Our study explores its potential in facilitating the social identification process and promoting community participation. Drawing upon the social identity theory, we develop a model explaining the effects of social presence on social identification and community participation. An empirical study involving 430 members from four different virtual communities of interest provide strong support for our model. The theoretical and practical implications of these results are discussed.

Original languageEnglish
Title of host publicationAssociation for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006
Pages4449-4457
Number of pages9
Publication statusPublished - 2006
Externally publishedYes
Event12th Americas Conference on Information Systems, AMCIS 2006 - Acapulco, Mexico
Duration: Aug 4 2006Aug 6 2006

Publication series

NameAssociation for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006
Volume7

Conference

Conference12th Americas Conference on Information Systems, AMCIS 2006
Country/TerritoryMexico
CityAcapulco
Period8/4/068/6/06

Keywords

  • Participation
  • Social identity
  • Social presence
  • Virtual communities

ASJC Scopus subject areas

  • Computer Science Applications
  • Computer Networks and Communications
  • Library and Information Sciences
  • Information Systems

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