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The effect of app store strategy on app rating: The moderating role of hedonic and utilitarian mobile apps
Wondwesen Tafesse
Research output
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Contribution to journal
›
Article
›
peer-review
23
Citations (Scopus)
Overview
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Dive into the research topics of 'The effect of app store strategy on app rating: The moderating role of hedonic and utilitarian mobile apps'. Together they form a unique fingerprint.
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Keyphrases
App Rating
100%
App Store
100%
Hedonic Value
10%
IS Literature
10%
Machine Learning Approach
10%
Mobile Application
100%
Moderating Role
100%
Play Store
10%
Regression Learning
10%
Revenue Model
10%
Traditional Regression
10%
Unified Framework
10%
Utilitarian
100%
Utilitarian Value
10%
Computer Science
Boundary Condition
10%
Contributing Factor
10%
Machine Learning Approach
10%
Mobile App
100%
Success Factor
30%
Unified Framework
10%
Engineering
Boundary Condition
10%
Learning Approach
10%
Main Effect
10%
Mobile App
100%
Success Factor
30%
Economics, Econometrics and Finance
Machine Learning
33%
Success Factor
100%
Social Sciences
Mobile App
100%