TY - GEN
T1 - The Effect of Marketing Videos on Increasing the Number of Audience Followers
T2 - International Conference on Technology and Innovation Management, ICTIM 2024
AU - Habes, Mohammed
AU - Alghizzawi, Mahmoud
AU - Alzu’bi, Wesam Hussein Ali
AU - Mukattash, Ibrahim Lewis
AU - Tahat, Khalaf
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.
PY - 2025
Y1 - 2025
N2 - The great development currently in all sectors has generated many tools that enhance followers and strengthen the bonds of communication with individuals at all levels, and this is reflected in the competition to reach a larger number of followers through advertisements, and in this study, it was specifically in videos. Accordingly, this study came to determine how promotional advertising videos on the Shahid page relate to one another. Utilizing the Facebook network and growing its audience within the time frame of March 18–April 5, 2024. Based on the content analysis indicator and the media dependence theory, this study used a descriptive analytical methodology. The public’s dependence on the Shahid website is a significant finding from the study, among other conclusions. a Facebook network where viewers may watch promotional videos and grow their fan base and engagement, contingent on the drama’s plot, heroes, and characters, as well as the regularity with which the videos are posted to the Shahid page. Internet via the Facebook network. Therefore, marketers must adopt these advertising videos through social media platforms, especially Facebook, because of its wide spread.
AB - The great development currently in all sectors has generated many tools that enhance followers and strengthen the bonds of communication with individuals at all levels, and this is reflected in the competition to reach a larger number of followers through advertisements, and in this study, it was specifically in videos. Accordingly, this study came to determine how promotional advertising videos on the Shahid page relate to one another. Utilizing the Facebook network and growing its audience within the time frame of March 18–April 5, 2024. Based on the content analysis indicator and the media dependence theory, this study used a descriptive analytical methodology. The public’s dependence on the Shahid website is a significant finding from the study, among other conclusions. a Facebook network where viewers may watch promotional videos and grow their fan base and engagement, contingent on the drama’s plot, heroes, and characters, as well as the regularity with which the videos are posted to the Shahid page. Internet via the Facebook network. Therefore, marketers must adopt these advertising videos through social media platforms, especially Facebook, because of its wide spread.
KW - Audience
KW - Digital marketing
KW - Facebook
KW - Promotion
KW - Social media platforms
KW - Video ads
UR - https://www.scopus.com/pages/publications/105021451327
UR - https://www.scopus.com/pages/publications/105021451327#tab=citedBy
U2 - 10.1007/978-3-031-90558-2_13
DO - 10.1007/978-3-031-90558-2_13
M3 - Conference contribution
AN - SCOPUS:105021451327
SN - 9783031905575
T3 - Advances in Science, Technology and Innovation
SP - 99
EP - 103
BT - Bridging Digital Innovation and Technology for Business Transformation, ICTIM
A2 - Alzoubi, Haitham M.
A2 - Al-Gasaymeh, Anwar S.
A2 - Vasudevan, Srinidhi
PB - Springer Nature
Y2 - 20 May 2024 through 21 May 2024
ER -
