The Effect of the Internet Use on Customer Relations and Targeting Activities: An Empirical Study of UK Companies

Riyad Eid, Yasser El-Kassrawy

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	39-51
Journal	International Journal of Online Marketing
Volume	2
Publication status	Published - Feb 1 2012

Cite this

@article{901f74be381c4351be07eda378f53aed,

title = "The Effect of the Internet Use on Customer Relations and Targeting Activities: An Empirical Study of UK Companies",

author = "Riyad Eid and Yasser El-Kassrawy",

year = "2012",

month = feb,

day = "1",

language = "English",

volume = "2",

pages = "39--51",

journal = "International Journal of Online Marketing",

}