The Effect of the Internet Use on Customer Relations and Targeting Activities: An Empirical Study of UK Companies

Riyad Eid, Yasser El-Kassrawy

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)39-51
    JournalInternational Journal of Online Marketing
    Volume2
    Publication statusPublished - Feb 1 2012

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