The effects of salience, deterrence, and social influence on software piracy: A proposed experimental study

Marton Gergely, V. Srinivasan Chino Rao

Research output: Contribution to conferencePaperpeer-review

Abstract

Studies of software piracy have usually been based on self-report data. Self-report data on ethical beliefs and behaviors are susceptible to social desirability bias. An experimental study is proposed in which subjects are given the opportunity to acquire software either from an authorized website at a legal price, or from a pirate source free of cost. In the study, actual money is at stake, reducing the possibility of selfreport bias. The experimental design used by Gino, Ayal, and Ariely (2009) is adapted to study the effects of three antecedents (salience, deterrence, and social influence) on software piracy. In the current article, the theoretical bases of the study, and the proposed experiment, are described. It is anticipated that the authors will be able to present preliminary data and analysis at the conference.

Original languageEnglish
Publication statusPublished - 2014
Externally publishedYes
Event20th Americas Conference on Information Systems, AMCIS 2014 - Savannah, GA, United States
Duration: Aug 7 2014Aug 9 2014

Conference

Conference20th Americas Conference on Information Systems, AMCIS 2014
Country/TerritoryUnited States
CitySavannah, GA
Period8/7/148/9/14

Keywords

  • Digital media
  • Information system ethics
  • Intellectual property theft
  • Social desirability bias
  • Software piracy

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems
  • Library and Information Sciences

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