Keyphrases
After-sales
25%
Competitive Advantage
12%
Conceptual Model
12%
Confirmatory Factor Analysis
12%
E-marketing
100%
E-marketing Tool
37%
Economic Development
12%
Enterprise Context
12%
Enterprise Marketing
100%
Exploratory Factor Analysis
12%
Hypothesis Testing
12%
Marketing Activity
12%
Marketing Budget
12%
Marketing Domain
12%
Marketing Effectiveness
25%
Marketing Performance
25%
Marketing Roles
12%
Marketing Success
100%
Measure Validity
12%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
12%
Performance Effectiveness
25%
Performance Outcomes
12%
Positive Influence
12%
Presale
25%
Sales Activity
25%
Small Business Enterprises
100%
Successful Implementation
12%
Social Sciences
Business Enterprise
100%
Competitive Advantage
12%
Conceptual Framework
12%
Confirmatory Factor Analysis
12%
Economic and Social Development
12%
Hypothesis Testing
12%
Marketing Performance
25%
Sales
50%
Structural Equation Modeling
12%
Economics, Econometrics and Finance
Competitive Advantage
100%
Economic Development
100%