The Impact of HDA, Experience Quality, and Satisfaction on Behavioral Intention: Empirical Evidence from West Sumatra Province, Indonesia

Mohamed Battour, Nur Aulia Noviyani, Ririn Tri Ratnasari, Mohamed Aboelmaged, Riyad Eid

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)

Abstract

In this study, we aimed to determine the influence of halal destination attributes (HDAs) on the behavioral intention of Muslim tourists and investigate the mediating effect of experience quality and satisfaction on the relationship between HDAs and the behavioral intention of Muslim tourists. The data were obtained through questionnaires distributed online to Muslim respondents who visited West Sumatra, Indonesia, in the past three years. A total of 200 valid questionnaires were selected for data analysis. The results showed that HDAs have a significant positive effect on experience quality and behavioral intention but showed a significant negative effect on destination satisfaction. Experience quality was found to have a significant positive effect on destination satisfaction but no significant effect on behavioral intention, and destination satisfaction had a significant positive effect on behavioral intention. The findings contribute to the theoretical development of halal tourism destinations and are expected to help halal destination marketers better understand the experiences and behaviors of Muslim tourists.

Original languageEnglish
Article number4674
JournalSustainability (Switzerland)
Volume14
Issue number8
DOIs
Publication statusPublished - Apr 1 2022
Externally publishedYes

Keywords

  • behavioral intention
  • destination satisfaction
  • experience quality
  • halal destination attributes
  • responsible consumption

ASJC Scopus subject areas

  • Computer Science (miscellaneous)
  • Geography, Planning and Development
  • Renewable Energy, Sustainability and the Environment
  • Building and Construction
  • Environmental Science (miscellaneous)
  • Energy Engineering and Power Technology
  • Hardware and Architecture
  • Computer Networks and Communications
  • Management, Monitoring, Policy and Law

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