TY - JOUR
T1 - The impact of SME internationalization on innovation
T2 - The mediating role of market and entrepreneurial orientation
AU - Genc, Ebru
AU - Dayan, Mumin
AU - Genc, Omer Faruk
N1 - Funding Information:
This research was supported by UAEU Program for Advanced Research (UPAR) -Grant # 31B089
Publisher Copyright:
© 2019 Elsevier Inc.
PY - 2019/10
Y1 - 2019/10
N2 - In today's highly competitive global environment, even small and medium-sized enterprises (SMEs) need to make product and process innovations in order to outperform the competition and satisfy global customers. Investigating the success factors of innovation performance has become critical for the survival and competitiveness of SMEs. The aim of this study is to explore the impact of the degree of internationalization (DoI) on innovation performance through the mediating factors of market and entrepreneurial orientation in the context of emerging-market SMEs. We tested our model and hypotheses with 235 SMEs in the United Arab Emirates, which is an emerging market. The results obtained from partial least squares estimates indicate that the degree of internationalization positively affects innovation performance and, more importantly, that this relationship is indirect and fully mediated by market and entrepreneurial orientation for SMEs. These results shed light on the mechanism of the effect of DoI on innovation performance in the emerging-market SME context.
AB - In today's highly competitive global environment, even small and medium-sized enterprises (SMEs) need to make product and process innovations in order to outperform the competition and satisfy global customers. Investigating the success factors of innovation performance has become critical for the survival and competitiveness of SMEs. The aim of this study is to explore the impact of the degree of internationalization (DoI) on innovation performance through the mediating factors of market and entrepreneurial orientation in the context of emerging-market SMEs. We tested our model and hypotheses with 235 SMEs in the United Arab Emirates, which is an emerging market. The results obtained from partial least squares estimates indicate that the degree of internationalization positively affects innovation performance and, more importantly, that this relationship is indirect and fully mediated by market and entrepreneurial orientation for SMEs. These results shed light on the mechanism of the effect of DoI on innovation performance in the emerging-market SME context.
KW - Entrepreneurial orientation
KW - Internationalization
KW - Marketing orientation
KW - SME
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U2 - 10.1016/j.indmarman.2019.01.008
DO - 10.1016/j.indmarman.2019.01.008
M3 - Article
AN - SCOPUS:85060438395
SN - 0019-8501
VL - 82
SP - 253
EP - 264
JO - Industrial Marketing Management
JF - Industrial Marketing Management
ER -