The internet: new international marketing issues

Riyad Eid, Myfanwy Trueman

    Research output: Contribution to journalArticlepeer-review

    26 Citations (Scopus)


    The Internet provides a fundamentally different environment for international marketing and requires a different approach. Now it is unrealistic to apply the same marketing strategies without making some modifications to be appropriate to the electronic edge. This paper touches on the effect of international Internet marketing (IIM) on the marketing mix and explains the need for a new marketing paradigm. The aim is to determine some building blocks in the new marketing paradigm.
    Original languageEnglish
    Pages (from-to)54-67
    JournalManagement Research News
    Publication statusPublished - Mar 8 2002


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