The paradox of Islamic perception on the entrepreneurial intentions of female Muslims in Pakistan

Mohammad Saud Khan, Bronwyn Pamela Wood, Sarfraz Dakhan, Asif Nawaz

Research output: Contribution to journalArticlepeer-review


Purpose: This paper aims to examine female entrepreneurship perceptions at the nexus of understandings of Muslim behaviour in Pakistan, the “formula” of Shapero for considering entrepreneurial intentions and the viewpoints of young Pakistani women. Design/methodology/approach: Data collected from 555 women between 18 and 30 years of age, undertaking tertiary-level business studies in Pakistan constitute the sample of the study, and structural equation modelling was used to test the hypotheses. Findings: This study finds that the respondents’ perceptions of Islam positively impact the formula at the feasibility component, whilst also inverting the desirability component, therefore, resulting in a “does not equal” outcome for intentions. Originality/value: To the best of the authors’ knowledge, this work is one of the first to empirically examine the role of Islamic perception in shaping entrepreneurial intentions through the individual components of desirability, feasibility and propensity to act. It puts forth contextual deliberations for a meaningful heterodoxy in light of female entrepreneurship in an Islamic country.

Original languageEnglish
JournalJournal of Islamic Marketing
Publication statusAccepted/In press - 2024


  • Entrepreneurial intentions
  • Entrepreneurship
  • Female
  • Islam
  • Pakistan
  • Perception

ASJC Scopus subject areas

  • Marketing


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