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The relationship between online data collection and consumer autonomy

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Recent advancements in the field of Big Data are facilitating various business intelligence activities for businesses. However, we contend that online data collection can generate tensions for consumers. The Big Data collection can compromise consumers' sense of autonomy, the lack of which can be harmful to consumer privacy, data security, data confidentiality, and data ownership. This study presents preliminary results on the relationship between online data collection and online consumer autonomy in Australia. This study identifies open research questions for future research.

Original languageEnglish
Title of host publicationProceedings of the 54th Annual Hawaii International Conference on System Sciences, HICSS 2021
EditorsTung X. Bui
PublisherIEEE Computer Society
Pages244-252
Number of pages9
ISBN (Electronic)9780998133140
Publication statusPublished - 2021
Externally publishedYes
Event54th Annual Hawaii International Conference on System Sciences, HICSS 2021 - Virtual, Online
Duration: Jan 4 2021Jan 8 2021

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2020-January
ISSN (Print)1530-1605

Conference

Conference54th Annual Hawaii International Conference on System Sciences, HICSS 2021
CityVirtual, Online
Period1/4/211/8/21

ASJC Scopus subject areas

  • General Engineering

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