The role of destination gender in shaping tourists’ responses toward destinations: The mediating role of destination stereotypes

This article proposes and tests a conceptual model to investigate a new mechanism among destination gender, stereotypes, destination attitudes, and destination revisit intention. Furthermore, it explores the moderating role of destination congruity in the link between destination gender and stereotypes on one hand and between stereotypes and destination attitudes on the other hand. The theoretical model is examined utilizing a combination of qualitative and quantitative methods to test eight hypotheses using AMOS 28 and PROCESS MARCO. This article provides significant practical and theoretical implications to the gender-based destination marketing research agenda as well as dependable guidance for destination officials and policymakers.