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Towards a successful CRM implementation in banks: An integrated model
Riyad Eid
Research output
:
Contribution to journal
›
Article
›
peer-review
68
Citations (Scopus)
Overview
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Keyphrases
Banking Sector
10%
Critical Success Factors
20%
Customer Relationship Management
100%
Customer Relationship Management System
10%
Customer Service
10%
Full Potential
10%
Holistically
10%
Implementation Management
100%
Management Program
30%
Marketing Activity
10%
Marketing Objectives
10%
Performance Outcomes
10%
Relationship Effectiveness
10%
Relationship Marketing
10%
Successful Implementation
10%
Social Sciences
Banks
100%
Implementation Management
100%
Industrial Sector
33%
Program Management
100%
Economics, Econometrics and Finance
Critical Success Factor
18%
Relationship Marketing
100%