TY - GEN
T1 - Towards an efficient sales pitch with the Web of Things
AU - Mathew, Sujith Samuel
AU - Atif, Yacine
AU - Sheng, Quan Z.
AU - Maamar, Zakaria
PY - 2013/1/1
Y1 - 2013/1/1
N2 - New innovations in the Web of Things (WoT) and the use of the social Web in business scenarios are paving the path for 'real-world commodities' or things to inherently sell themselves to potential customers on the Web. An important challenge to realize this vision of personalized sales initiated by things is the adoption of massive instances of potential things into the virtual world. We show in this paper how this issue is alleviated by creating community of things. We describe how the presentation of things on the Web as Web Smart things supports such synergies. We also describe how a cluster of things represented as Ambient Spaces (AS) increases the possibility of identifying potential customers on the social Web. The community framework is used to drive things into populating the Web to reach relevant customer profiles leading to friendships with things and people, which could nurture future adoptions and purchase opportunities. Hence, these social relationships between people and physical commodities are exploited to elevate their value, promote adoption and induce an opportunistic commercial transaction.
AB - New innovations in the Web of Things (WoT) and the use of the social Web in business scenarios are paving the path for 'real-world commodities' or things to inherently sell themselves to potential customers on the Web. An important challenge to realize this vision of personalized sales initiated by things is the adoption of massive instances of potential things into the virtual world. We show in this paper how this issue is alleviated by creating community of things. We describe how the presentation of things on the Web as Web Smart things supports such synergies. We also describe how a cluster of things represented as Ambient Spaces (AS) increases the possibility of identifying potential customers on the social Web. The community framework is used to drive things into populating the Web to reach relevant customer profiles leading to friendships with things and people, which could nurture future adoptions and purchase opportunities. Hence, these social relationships between people and physical commodities are exploited to elevate their value, promote adoption and induce an opportunistic commercial transaction.
KW - Community of things
KW - Emergent semantics
KW - Social Web of Things
KW - Web of Things
UR - http://www.scopus.com/inward/record.url?scp=84893263378&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84893263378&partnerID=8YFLogxK
U2 - 10.1109/ICEBE.2013.58
DO - 10.1109/ICEBE.2013.58
M3 - Conference contribution
AN - SCOPUS:84893263378
SN - 9780769551111
T3 - Proceedings - 2013 IEEE 10th International Conference on e-Business Engineering, ICEBE 2013
SP - 377
EP - 384
BT - Proceedings - 2013 IEEE 10th International Conference on e-Business Engineering, ICEBE 2013
PB - IEEE Computer Society
T2 - 2013 IEEE 10th International Conference on e-Business Engineering, ICEBE 2013
Y2 - 11 September 2013 through 13 September 2013
ER -