Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective.

Gomaa Agag, Yasser Moustafa Shehawy, Ahmed Almoraish, Riyad Eid, Houyem Chaib Lababdi, Thouraya Gherissi Labben, Said Shabban Abdo

Research output: Contribution to journal › Article › peer-review

23 Citations (Scopus)

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Keyphrases

Social Sciences

Computer Science

Economics, Econometrics and Finance