YouTube marketing: how marketers' video optimization practices influence video views

Business & Economics

• Design Methodology 9%
• Digital Marketing 27%
• Emotion 32%
• Information Content 43%
• Inverted-U 21%
• Liking 25%
• Marketers 69%
• Marketing 78%
• Metadata 27%
• Sentiment 21%
• Sentiment Analysis 26%
• Tag 100%
• Text Analysis 28%

Engineering & Materials Science

• Availability 29%
• Marketing 81%
• Metadata 20%
• Sentiment analysis 23%
• Text processing 26%

Social Sciences

• firm 2%
• information content 8%
• marketing 68%
• methodology 1%
• text analysis 3%
• video 62%